Keynote Speaking
for Rodeo, Business & Education
The mental game, delivered from the arena to your audience.
Gwen and Lyman Tenney bring the Tenney Training Mental Game system to your event, your team, and your people — grounded in lived experience, built on principle, and delivered with the clarity of the Cowboy Code.
Gwen Tenney
Gwen is a mental game coach, keynote speaker, and curriculum developer with a master’s degree in education and 20+ years of teaching experience. She holds certifications from FranklinCovey, John Maxwell, and Proctor Gallagher, and delivers 100+ workshops and coaching sessions annually.
She grew up in Wyoming, shaped by rodeo, 4-H, and a grandfather who taught her that horsemanship and character run on the same track. That foundation lives in every keynote she delivers.
Lyman Tenney
Lyman is an active, lifelong competitor in team roping and a co-founder of Tenney Training. He brings the mental game from inside the arena — not from a theory, but from decades of competing, correcting, and executing under pressure at every level.
Together, Gwen and Lyman coach as one voice. Their keynotes carry both the framework and the proof of concept — what the mental game looks like when it’s actually applied in the dirt.
- The Mental Game of Rodeo — what separates consistent performers from talented ones
- T+B×A=R — how your thoughts and beliefs are running your performance right now
- The Four R’s — how to correct fast, reset clean, and stay in the run
- Identity before event — who you are before you nod your head
- The Western Edge — white collar strategy, blue collar ethics, leadership that actually works
- The Cowboy Code in business — responsibility, execution, and culture built on character
- Building teams that perform under pressure without external motivation
- The inside-out operating system for owners, executives, and culture builders
- Identity before achievement — who you are shapes what you produce
- Responsibility, discipline, and the mindset behind real results
- The mental game for student athletes competing at every level
- Brands & Blueprints — building a life from the inside out
- A clear, teachable framework your audience can apply immediately
- Real stories from the arena, the classroom, and the boardroom
- Practical tools grounded in the T+B×A=R system
- A calm, direct delivery rooted in principle — not performance
- Content that respects your audience’s intelligence and time
- 45–90 minute keynote
- Half-day or full-day workshop format
- Multi-session clinic or team training
- Available for conventions, rodeos, association events, schools, and corporate meetings
- Custom content built around your audience and goals
Bring Gwen & Lyman
to Your Event
The mental game, delivered to your people — wherever they compete, lead, or grow.
- Customized to your audience — rodeo, business, or education
- Gwen and Lyman available together or individually depending on event needs
- Content built on the Tenney Training Mental Game system
- Grounded in the Cowboy Code — responsibility, character, execution
- Booking inquiry reviewed within 48 hours
