Lyman and Gwen Tenney. Together, they are Tenney Training.

Tenney Training is built on a simple truth: performance is always created from the inside out. Results—whether in the arena, the boardroom, or life—are determined first by how a person thinks, what they believe, and how well they can execute under pressure.

Together, Gwen and Lyman Tenney bring a rare and unmatched combination of backgrounds, experience, and perspective to mental game and performance coaching. Their work blends deep mind development, neuroscience-informed principles, leadership training, and lived experience in high-stakes environments—creating a system clients will not find anywhere else.

Two Backgrounds. One System.

Gwen and Lyman coach as a team, working across a wide range of settings including private one-on-one coaching, in-person and online clinics, leadership workshops, college rodeo teams, and high school teams. Their ability to work seamlessly together allows clients to benefit from both perspectives—often at the same time—strengthening understanding, integration, and results.

Lyman brings the perspective of a lifelong competitor and entrepreneur. Raised in the Western world and still actively competing in team roping at high-profile events, he understands pressure, preparation, and execution from the inside. His coaching is grounded, direct, and deeply practical, helping competitors and performers develop trust in themselves, mental discipline, and consistency when it counts most.

Gwen brings extensive education, leadership training, and decades of experience working with individuals across every stage of life. With a Master’s degree in Education and advanced training through FranklinCovey, John Maxwell, and executive coach programs aligned with ICF standards, she specializes in clarity, decision-making, leadership presence, and internal alignment—especially during transition and growth.

Their styles are different by design—and that is the strength.
Where one brings precision through lived competitive experience, the other brings depth through education, structure, and leadership development. Together, they create balance: clarity with conviction, discipline with compassion, and strategy with execution.

A System You Will Not Find Anywhere Else

Tenney Training is not motivational and it is not generic performance coaching. Their work is built on a proprietary performance architecture that integrates:

Mind development and identity-based thinking
Neuroscience-informed understanding of behavior, emotion, and belief
Universal principles governing performance and results
Practical execution systems that translate mindset into action

This approach allows clients to move beyond surface-level techniques and address the real source of performance—internal order. The result is steadier execution, clearer decisions, reduced mental noise, and confidence that holds under pressure.

The Authority in Mental Game & Performance Coaching

Because of their combined backgrounds, Tenney Training is uniquely positioned as a leading authority in mental game and performance coaching for Western athletes, competitive performers, leaders, and teams. Clients consistently note that the clarity, structure, and depth they receive through Tenney Training is unlike anything they have experienced elsewhere.

This is not theory. It is applied, tested, and lived.

Whether working with individual competitors, leadership teams, or entire programs, Gwen and Lyman help people stop fighting themselves, stabilize their internal world, and perform at a higher level—consistently, confidently, and by design.

Gwen Tenney

Gwen Tenney was born and raised in Wyoming in a ranching and rodeo family. She grew up immersed in the Western way of life, spending countless days alongside her grandfather, a well-rounded cowboy whose work spanned brand inspecting, horseshoeing, rodeo competition, and judging. From an early age, Gwen learned discipline, responsibility, and the importance of how one thinks when outcomes matter.

While Gwen is no stranger to the arena, her primary work today is focused on business leadership, decision-making, execution, and individuals navigating significant life transitions—points where clarity of thought and internal alignment determine the next chapter.

Gwen brings a rare combination of deep mind development study and high-level leadership training. She holds a Master’s degree in Education and has devoted decades to the study and application of mind development principles. Her professional training includes extensive FranklinCovey frameworks, including The 7 Habits of Highly Effective People and The Speed of Trust, John Maxwell leadership programs such as The 21 Irrefutable Laws of Leadership, and advanced mind development through the Proctor Gallagher Institute’s Matrix methodology. She has also completed Executive Coach Training aligned with International Coach Federation (ICF) standards.

Having worked with individuals across every stage of life and raising two daughters along with a son with Down syndrome, Gwen has a deep understanding that human potential is not limited by ability, but by internal programming—especially during transition. Her work focuses on aligning thought, emotion, and action so individuals and leaders can navigate change with clarity, make sound decisions, and execute with confidence rather than reaction.

Through Tenney Training, Gwen works with business owners, leaders, and individuals in transition who want internal order, steady leadership presence, and results that are intentional rather than reactive.

Lyman Tenney

Lyman Tenney was raised in a strong home with good parents and three sisters, grounded in hard work, faith, and solid moral values. He grew up believing he lived a good life and that circumstances played a major role in success and failure. Like many, he believed hard work was the primary path to advancement.

Rodeo has been a constant thread throughout Lyman’s life. He grew up riding, roping, and competing, becoming a high school rodeo champion and continuing to compete well into adulthood. Today, Lyman is actively team roping and competes at a number of high-profile jackpots and events, including the WSTR Finale, USTRC Championships, Riata Finals, BFI Championships, and many others. He understands competition not as a theory, but as a lived experience—where preparation, focus, and mindset are tested in real time.

While hard work and competition shaped his early years, Lyman later discovered that effort alone does not create an exceptional life. Unknowingly, he had been operating from a lack-based mindset—believing time must be traded for money, that income was capped by effort, and that success followed a predictable grind. Even as an entrepreneur, he priced his work based on hours rather than value.

What changed everything was knowledge and true understanding.

Through the study and application of Universal Laws and mind development, Lyman learned that success is not determined by circumstances, conditions, or background—it is determined by the individual and the laws they operate by. He came to understand how identity, belief, emotion, and focus shape behavior and results, both in competition and in life.

Lyman has since devoted himself to mindset development and applying these principles in his own life and in coaching others. He has coached and trained competitors at every level—from PRCA NFR qualifiers to junior rodeo athletes—helping them develop mental discipline, self-trust, and the ability to execute consistently under pressure.